National Park Branding and Signage Systems

Theory, Design, and Practice

Wenjuan Xu

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English

China
22 May 2025

Urban & municipal planning; Caravan & camp-site guides

A signage system is a critical component of any national park. Its planning and construction exert a direct impact on the park's development, management standards, brand image, and how different visitors navigate, conduct research tours, and engage in educational activities on-site. It is thus an essential part of building a successful national park. Given that national parks worldwide differ in their stages of development and core objectives-and that their signage systems must serve both the environment and visitors-these systems must address the distinct needs of each park. Consequently, this paper focuses on the context of China's national parks and the relevant research background.

Climate change, the loss of biodiversity, and the gradual depletion of natural resources are environmental challenges shared by all human societies. History shows that establishing various types of protected areas-such as national parks-plays a pivotal role in preserving nature, mitigating climate change, improving resource quality and biodiversity, and achieving harmonious coexistence between humanity and the natural world.

In 1872, the world's first national park-Yellowstone National Park in the United States-was officially established. Over the course of more than 140 years, national parks have done a commendable job of balancing ecological conservation with the rational use of resources and are regarded as a product of human civilization as well as a symbol of national progress. Currently, more than 200 countries around the globe have set up nearly ten thousand national parks, which are crucial in protecting natural ecosystems and making use of natural resources. They have also expanded humankind's understanding and preservation of the environment, driving the rise and development of conservation efforts worldwide.

By: Wenjuan Xu
Imprint: China
Dimensions: Height: 229mm, Width: 152mm, Spine: 17mm
Weight: 422g
ISBN: 9798218695101
Pages: 314
Publication Date: 22 May 2025
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Wenjuan Xu, Associate Professor and Vice Dean of the School of Art, Design, and Media at Shanghai Sanda University, holds a Ph.D. from Tongji University. She has long been engaged in teaching and research in the fields of behavioral science, cognitive science, product design methodology, and more. She serves as the Vice President of the Shanghai Industrial Design Association, the Director of the Silede Industrial Design Research Institute, the Secretary-General of the Silede Creative Design Competition, and the Deputy Director of the Sino-Finnish Innovation Design Research Center. She has published over 20 papers, authored and edited 5 textbooks and monographs, and led more than 50 horizontal research projects. She has participated in a major national social science project as the sub-project leader and contributed to five provincial and ministerial-level social science projects. She has led one key course project and one key teaching reform project in Shanghai. She holds 7 utility model patents. Xu has received numerous awards, including Outstanding Advisor at the ""Zhixing Cup"" Shanghai University Students Social Practice Competition, Outstanding Advisor at the ""Huichuang Youth"" - Shanghai University Student Cultural and Creative Works Exhibition, Excellent Advisor at the Shanghai Industrial Design Competition, and the NACG Digital Application Technology ""Dual-Teacher"" Instructor Award.