Andy Milligan is a leading international branding consultant. He has worked for almost 20 years advising major organizations on strategies for brand building, customer experience and internal culture, and comments regularly in the media on brand issues. He is the co-author of On Purpose and Bold. Simon Bailey is an experienced business leader and brand specialist who advises CEOs on using their brand to drive business growth. He was formerly European CEO of Interbrand and UK CEO of WPP agency the Brand Union. His agencies have twice been awarded 'Agency of the Year' by Marketing Magazine.
A comprehensive rebuttal of the myths that still endure about branding today. --John Murphy, Founder, Interbrand An essential read for anyone looking to understand how brands work and how they should be managed. --Andrew Barraclough, Vice President of Global Design, GSK Enlightening, interesting and inspiring. Each sharp myth builds on the last to develop a deep insight into effective brand building. --Philip Eaglesfield, UK President, Aston Martin Lagonda