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Music & Entertainment Marketing

A Practical User's Guide

Mark Beard and Ben O'Hara



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Woodslane Pty Ltd
01 September 2020
Music and Entertainment Marketing takes a close look at the complexities of bringing an artist's work to their audience. This practical guide will help students, teachers and artists through the maze of marketing and promotional possibilities that confronts the music industry in Australia today. The book helps the reader understand the fundamental issues and examines the theory and practice of best leveraging both paid and 'free' opportunities.
By:   Mark Beard and Ben O'Hara
Imprint:   Woodslane Pty Ltd
Country of Publication:   Australia
ISBN:   9781925868425
ISBN 10:   1925868427
Pages:   208
Publication Date:   01 September 2020
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

Ben O'Hara has taught music industry business courses at a number of institutions across Australia. He is currently Dean of the Australian College of Arts and a board member of the Music and Entertainment Industry Educators Association. Mark Beard has extensive experience in arts, events, educational and corporate marketing and is director of Kreshendo, a brand-digital marketing agency on the Sunshine Coast. He has also taught music business and marketing courses at a number of Australian institutes.

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