Music Business Essentials

A Guide for Aspiring Professionals

Mark Cabaniss, Mike Curb

$170

Hardback

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English

Rowman & Littlefield Publishers
22 October 2018

Music; Business studies: general; Music industry

Today’s music business is more challenging than ever, but music’s availability and the consumption of this powerful force offer unprecedented opportunities for those with the desire to succeed. Music Business Essentials: A Guide for Aspiring Professionals takes musicians and beginning business students on a journey full of vital nuts and bolts knowledge as well as practical wisdom from a veteran industry professional.

Although the dynamic music industry is always changing, Mark Cabaniss’s concise and encouraging, yet realistic approach reveals unchanging principles to guide readers towards successful and fulfilling careers in music. From band dynamics and touring to songwriting and publishing and from branding and promotion to record labels and revenue streams, Cabaniss covers the entire music machine from the talent to the tax returns.

Music Business Essentials is an easy-to-read introduction that will prove an invaluable handbook for reference time and again. It is ideal for college students, high school students, and anyone interested in a career in music.

By: Mark Cabaniss
Foreword by: Mike Curb
Imprint: Rowman & Littlefield Publishers
Country of Publication: United States
Dimensions: Height: 232mm, Width: 162mm, Spine: 22mm
Weight: 585g
ISBN: 9781442274532
ISBN 10: 1442274530
Pages: 196
Publication Date: 22 October 2018
Audience: Professional and scholarly , College/higher education , Undergraduate , A / AS level
Format: Hardback
Publisher's Status: Active

Foreword Acknowledgements Introduction Chapter 1: To Thine Own Self Be True: Why Do the Music Business? Chapter 2: It All Begins with a Song Chapter 3: The Big Foundation: Music Copyright Chapter 4 Band on the Run: A Career in Performance Chapter 5 You Can Be a Star: Being a Solo Artist Chapter 6: From Song to Selling: Music Publishing Chapter 7: Dynamite or Dinosaur: Record Labels Chapter 8: Making It Rain: Revenue Streams Chapter 9: From Bricks to Clicks: Retail and Merchandising Chapter 10: Where Hollywood Meets Broadway: Music for Broadcasting, Film, and Theatre Chapter 11: Beethoven on Main Street: Arts Administration Chapter 12: The Final Mix: Getting It Done Glossary

Mark Cabaniss is a music publisher, writer, producer, and broadcaster, and his published compositions include musicals, cantatas, and instrumental works. He is a multiple recipient of ASCAP’s Popular Music Award and an award-winning producer. He is a member of The National Academy of Recording Arts and Sciences (Grammy) and The Dramatists Guild. Mark is a correspondent for nationally-syndicated radio show Hollywood 360 and serves as an adjunct professor of music business at Belmont University. He is author of Confessions of a Shameless Name-Dropper (2013).

Reviews for Music Business Essentials: A Guide for Aspiring Professionals

Mark Cabaniss knows his stuff. This is a profoundly helpful book for anyone hoping to make their dreams come true in an increasingly difficult business. He covers the gamut with knowledge, insight and the wisdom of a decades-long career navigating the musical waters. This book just might be your golden ticket to success. -- Kathie Lee Gifford, Co-Host of the 4th hour of the Today Show with Hoda Kotb Mark Cabaniss has created the definitive guide to today's complex and challenging music business, written with all of Mark's renowned expertise, warmth and wit. An entertaining, patient and thorough roadmap through the bewildering landscape of today's music scene, it's the one book I would recommend to anyone starting out or simply trying to get their bearings. If you want to understand and navigate any aspect of the music industry, Music Business Essentials is the vital volume you must own...the go-to guidebook for any aspiring vocalist, musician, songwriter, publisher or record producer (or any of the above who would love a refresher course!). I only wish Music Business Essentials had existed when I was first starting out! -- Rupert Holmes, Tony-award winning composer and lyricist, RIAA-certified gold and platinum singer-songwriter-producer Music Business Essentials gives you the vital information you need to have a successful and life-long career in the music industry. Cabaniss provides real-life experiences and examples of his walk through the various segments of the industry in order to help someone begin their own journey to success. -- Rush Hicks, Curb College of Entertainment and Music Business, Belmont University