Museum Management and Marketing

Richard Sandell (University of Leicester, UK), Robert R. Janes

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Hardback

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English

Routledge
05 March 2007

Music; Museums & museology

Series: Leicester Readers in Museum Studies

Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this Reader investigates the closely linked areas of management and marketing in the museum.

The articles, from established and world-renowned contributors, practitioners and writers at the leading edge of their fields, deal with the museum context of management and how marketing and management practices must take account of the specifics of the museum and the not-for-profit ethos.

Key writings from broader literature are included, and the collection of key writings on the investigation and study of management and marketing in the museum are of great benefit not only to those studying the subject, but also to professionals working and developing within the field.

Edited by: Richard Sandell (University of Leicester UK), Robert R. Janes
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 246mm, Width: 174mm, Spine: 30mm
Weight: 990g
ISBN: 9780415396288
ISBN 10: 041539628X
Series: Leicester Readers in Museum Studies
Pages: 444
Publication Date: 05 March 2007
Audience: College/higher education , Professional and scholarly , Professional & Vocational , Primary , A / AS level
Format: Hardback
Publisher's Status: Active

Richard Sandell is Head of the Department of Museum Studies at the University of Leicester. His research interests focus on the evolving social purposes, roles and agency of museums. His recent publications include Museums, Society, Inequality (2002). Robert R. Janes is the former President and CEO of the Glenbow Museum in Calgary, Canada. He is Editor-in-Chief of the Journal of Museum Management and Curatorship and a museum consultant. His recent books include Museums and the Paradox of Change (1997) and Looking Reality in the Eye: Museums and Social Responsibility (2005).