Multimodal Legitimation: Understanding and Analysing Political and Cultural Discourse

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Rowan R. Mackay

Multimodal Legitimation

Understanding and Analysing Political and Cultural Discourse

Rowan R. Mackay

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Hardback

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English

Routledge
30 September 2021

linguistics; Semantics; Political campaigning & advertising; Media, information & communication industries

Series: Routledge Critical Studies in Discourse

This volume meditates on the various meanings of legitimation and expands on the notion that language can be used to gain or preserve it by demonstrating the added impact of other modes in specific examples of political and institutional discourse. The book draws on a multilayered framework that builds on and integrates work from both critical discourse analysis and social semiotic traditions, as well as the work of philosophers such as Habermas, Weber, and Rousseau, to show how it might be applied in practice to analyse and understand myriad forms of discourse. The volume focuses on examples from political campaign spots, which highlight various modes, including images, film, oratory, and color, but are also of global relevance and scale, highlighting their unique and complex position at the nexus between legitimation and multimodality. Offering a new analytical framework for understanding legitimation across a range of discursive contexts, this book will be of particular interest to students and scholars in discourse analysis, multimodality, political science, psychology, design, and education.

By: Rowan R. Mackay
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 229mm, Width: 152mm,
Weight: 648g
ISBN: 9781138102637
ISBN 10: 1138102636
Series: Routledge Critical Studies in Discourse
Pages: 248
Publication Date: 30 September 2021
Audience: College/higher education , Primary , A / AS level
Format: Hardback
Publisher's Status: Active

Rowan R. Mackay is Assistant Professor of English at the Chinese University, Hong Kong. Working at the crossroads of political language, social semiotics, and identity politics, previous publications have analysed the politics of Scotland, gender debates and how they can be analysed sensitively, and the role of irony within senior management teams.