The challenges faced by Latin American multinational companies, or multilatinas, often require unique strategies tailored to a demanding global environment. This book studies the strategies of internationalism exercised by large multilatinas, offering the first systematic, quantitative effort to examine the pattern of their international investments within the context of their competitive position in the domestic market. Multilatinas uncovers common strategies among sixty-two multilatinas from six countries, and emphasizes the unique challenges they face, as well as the diversity of their organizational resources. It also brings the institutional environment of Latin American countries to the fore, assessing its role as an essential component in understanding internationalization decisions. Finally, the book studies the role of non-market organizational resources such as bribes, negotiations and favours in business strategies. Multilatinas is an invaluable read for students, scholars, practitioners and executives studying Latin America's place in international business.
Edited by:
Veneta Andonova (Universidad de los Andes Colombia),
Mauricio Losada-Otálora
Imprint: Cambridge University Press
Country of Publication: United Kingdom
Dimensions:
Height: 228mm,
Width: 152mm,
Spine: 19mm
Weight: 565g
ISBN: 9781107562134
ISBN 10: 1107562139
Pages: 379
Publication Date: 24 March 2022
Audience:
Professional and scholarly
,
Undergraduate
Format: Paperback
Publisher's Status: Active
Part I: 1. Multilatinas – where do we find them? Mauricio Losada and Veneta Andonova; 2. Colombia – the new wave Juana García and Veneta Andonova; 3. Peru – the future Juana García and Veneta Andonova; 4. Chile – the disciplined Juana García and Veneta Andonova; 5. Argentina – the precursor Juana García and Veneta Andonova; 6. Mexico – the lighthouse Juana García and Veneta Andonova; 7. Brazil – the heavyweight Juana García and Veneta Andonova; Part II: 8. Institutional uncertainty in Latin America Veneta Andonova and Mauricio Losada; 9. Organisational resources and competences Veneta Andonova and Mauricio Losada; 10. Non-market resources and business groups Veneta Andonova and Mauricio Losada; Part III: 11. Resource-dependent strategies of internationalisation: the where, when and how of going abroad Mauricio Losada and Veneta Andonova; 12. Where, when and how? Empirical results Mauricio Losada and Veneta Andonova; 13. Multilatinas – strategies for internationalisation Veneta Andonova and Mauricio Losada; Part IV. An Introductory Note: 14. Are Brazilian multinationals competitive enough? Lourdes Casanova and Julian Kassum; 15. Shared value – opportunities for multilatinas Jorge Ramírez-Vallejo and Ernesto Cuéllar-Urbano; 16. Exploring HRM systems in the multilatina enterprise Anabella Davila; 17. The internationalisation of high-tech new ventures from Latin America – the Brazilian experience Fernanda Ribeiro Cahen and Moacir Miranda de Oliveira, Jr.
Veneta Andonova is Associate Professor at the Universidad de los Andes, Colombia. The outcomes of her research are published in international journals such as the Journal of Development Economics, the Journal of Development Studies, the Journal of Business Research, Telecommunications Policy and others. Her research interests include business growth and entrepreneurship, crafting business strategies in poor business environments and successful internationalization strategies for Latin American and East European companies. Mauricio Losada-Otálora is a Professor at the Universidad Externado de Colombia, Business School. His current research focuses primarily on services marketing and on the relationships between institutions, resources and internationalization of emerging multinationals. His research has been published in the European Business Review, Business Horizons, International Journal of Retail and Distribution Management and the Journal of Retailing and Consumer Services.
