Multi-Criteria Decision-Making Models for Website Evaluation

Kemal Vatansever, Yakup Akgül

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Hardback

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English

IGI Global
15 May 2019

Databases & the Web

Summary
Details

With almost every business application process being linked with a web portal, the website has become an integral part of any organization. Satisfying the end user’s needs is one of the key principles of designing an effective website. Because there are different users for any given website, there are different criteria that users want. Thus, evaluating a website is a multi-criteria decision-making problem in which the decision maker’s opinion should be considered for ranking the website.

Multi-Criteria Decision-Making Models for Website Evaluation is a critical scholarly resource that covers the strategies needed to evaluate the navigability and efficacy of websites as promotional platforms for their companies. Featuring a wide range of topics including linguistic modelling, e-services, and site quality, this book is ideal for managers, executives, website designers, graphic artists, specialists, consultants, educationalists, researchers, and students.

Edited by: Kemal Vatansever, Yakup Akgül
Imprint: IGI Global
Country of Publication: United States [Currently unable to ship to USA: see Shipping Info]
Dimensions: Height: 254mm, Width: 178mm,
ISBN: 9781522582380
ISBN 10: 152258238X
Pages: 254
Publication Date: 15 May 2019
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Hardback
Publisher's Status: Active