Fresh entry into successful, timeless genre that fills a hole in the market: This book joins the wildly successful genre of pregnancy, postpartum, and early childcare books, but enters with a modern angle tied to the lust for clean, natural products and DIY. It fills a gaping hole, however, as aside from one book on oils, other titles primarily focus on food preparation; here, at last, is one tied to creating (much-needed) natural products for bath, beauty, health, and personal care.
Appeal of French angle: French secrets to healthy living have proven to have massive appeal in the US. French Women Don’t Get Fat scans at nearly 870,000 copies (a 2007 title that continues to sell with 450 YTD) and closer content-wise, Bringing Up Bébé scans nearly 300,000 copies (2014 title with 6,205 YTD). Bébé Day By Day scans at 25,000 (2013, 210 YTD), and French Kids Eat Everything scans at 22,500 (2014, 478 YTD). This book has French authors and is now being published in English for the very first time.
Alluring packaging and gift appeal: This book’s elegant packaging, aesthetically pleasing pastel spreads, softly lit photographs, and chic design will make it a hit as a gift for moms-to-be and new moms, perfect for baby showers and sip-and-sees.
Excellent backlist potential: Expectant mothers and new mothers are always on the hunt for tested and true information to make sense of the confusing and cluttered realm of prenatal, postnatal, and infant care. This book, which features advice from an expert midwife, is filled with the kinds of timeless wisdom that gives books like Ina May’s Guide to Childbirth, 2nd Ed. (Random House, 2003, 5,650 YTD), The Big Book of Organic Baby Food (Sonoma Press, 2016, 13,500 YTD), and Expecting Better (Penguin, 2014, 11,200 YTD) consistently high sales through the years.
Market power of organic products, especially those for babies: According to reporting in the Daily Chronicle published in late September 2020, the Organic Baby Shampoo Market Report shows that the industry is growing at a rapid pace—predicted to expand by a compound annual growth rate of nearly 8 percent by 2027, while according to Adroit Market Research, the baby skin care market is estimated to reach nearly 19 billion dollars by 2025. According to the Organic Trade Association, the US market for organic products, including nonfood items, reached a record 52.5 billion dollars in sales for the year 2018; nearly half of organics buyers cite their children as the motivating force behind their purchases. Consumers—and mothers, who contribute to a global baby care market estimated to be worth over 100 billion dollars by the year 2025—are hungry for access to nontoxic, organic, natural products like the ones in this book.
Timeliness of at-home remedies and DIY treatments: As many spas and wellness centers have closed or become impossible to visit due to precautions surrounding Covid-19, and people are choosing to forgo or postpone visits to medical centers for non-urgent concerns, the treatments featured in this book will serve as a source of inspiration and access for pregnant women who are more comfortable staying at home.
By:
Émilie Hébert,
Hélène Boyé
Imprint: Apollo Publishers
Country of Publication: United States
Dimensions:
Height: 249mm,
Width: 199mm,
ISBN: 9781948062886
ISBN 10: 1948062887
Pages: 128
Publication Date: 18 January 2022
Audience:
General/trade
,
ELT Advanced
Format: Paperback
Publisher's Status: Active
What Is a Natural and Organic Product? Why Opt for Natural During Pregnancy? Why Opt for Natural for Baby? Top Ingredients to Use Top Ingredients to Avoid Rules to Follow When Carrying Out Natural Treatments Ideal Raw Materials Basic Utensils and Equipment Storing Homemade Cosmetics Aroma for Pregnancy, Essential Oils Top 10 Essential Oils for Mom and Baby Make Your Own Oil Mixtures for Mom and Baby Care for Mom During Pregnancy Facial Treatments The Pregnancy Mask Delicate Camellia Day Cream Regenerating Avocado Night Cream White Lily Complexion Radiance Cream Acerola Brightening Mask Anti-Couperosis Serum Cooling Jelly for Legs Anti-Stretch Mark Care Anti-Stretch Mark Preventive Whipped Balm Healing Balm for Stretch Marks Silver Cream Deodorant Special Back Pain and Sciatica Aromatic Anti-Nausea Balm Special Aromatic Balm for Heartburn After Childbirth Growth Activating Solid Shampoo with Oats Hair Loss Serum Anti-Fatigue Eye Serum Firming Grapefruit Body Cream Special Breastfeeding Anti-Cracking Ointment Toning Fluid with Daisies Intimate Cleansing Gel Ultra-Healing Medicinal Oil for Episiotomy and Cesarean Section “Special Baby Blues” Postpartum Massage Oil “Special Baby Blues” Room Fragrance Aromatic Synergy Balm for Hypersensitivity Care for Baby The Baby’s Needs Face Lotion Oat and Calendula Cleansing Milk SOS All-Around Balms for Newborns Protective Winter Balm Stick Cold Cream with Orange Blossom Anti-Milk Crust Oil The Liniments Balm for Changing Diapers Vegetable Talc with Rice and Lavender Massage Oil Calendula Massage Bar Anti-Eczema Balm Foaming Bath Cleanser Creamy Avocado Soap Arnica Treatment, Balm for Bumps Vegetable Oils Aromatic Hydrosols Acknowledgments
Émilie Hébert is a cosmetologist, aromatherapist, expert on eco-friendly living, and the founder of Make It Beauty, a natural beauty line launched in 2017. She created her popular blog mamzelleemie.com, now viewable at https://emiliehebert.fr, in 2006 while pregnant with her first child in order to share tips on healthy living while pregnant and then parenting, and her YouTube channel with complementary videos quickly grew to have nearly five thousand subscribers. She is the author of a range of books on topics including green living, beauty food, natural makeup and skin care, and clean perfume. Mother and Baby Natural Care is the first of her books published in English. She is from Paris, France, but now lives in Bordeaux. Héléne Boyé is a naturalist midwife and acupuncturist for new or soon-to-be mothers. She lives in France.
Reviews for Mother and Baby Natural Care: French Wellness Secrets and Recipes for New and Expecting Mothers and Their Little Ones
A New Must-Read . . . Mother and Baby Natural Care just launched in English and we're kind of obsessed. -Momtastic Full of practical, easy-to-follow recipes that you can make at home. -Motherhood Moment A helpful volume for parents interested in creating natural products. -Library Journal
