Olof Hallonsten is Associate Professor and Senior Lecturer at the Lund University School of Economics and Management, Sweden.
'As social scientists, we are occasionally confronted with the need for a clear and compelling ""elevator pitch""—a succinct way to articulate the value of our work in just twenty seconds. Hallonsten’s book offers a vital contribution to anyone seeking well-reasoned arguments about the role and relevance of the social sciences, both within academia and in the broader public sphere. Thoughtfully written and supported by a series of studies tracing the evolution of social science research over time, this monograph presents insights that deserve wide attention.' Ulla Eriksson-Zetterquist, Professor of Management Studies, University of Gothenburg, Sweden.