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Michelle Segrest loves to tell a great story.In 2015, after more than 25 years of experience as an award-winning journalist, Michelle founded Navigate Content with two specific goals in mind - to continue to develop intriguing content for the industry she loves while also being the captain of her own ship.Michelle has a proven track record for conceiving, producing, implementing, and marketing big ideas that leverage profitability and expand the overall brand profile for her clients. Michelle strongly believes that developing just the right content requires a deep understanding of the industry and a connection to the audience. Michelle has created and branded editorial content for the processing industries since 2008. She specializes in building relationships and has leveraged her unique connection to the industry to develop in-depth enterprising features, technical articles, case studies, event coverage, podcasts, and webinars for a variety of industries, publications, manufacturers, and agencies.No other reporter in the processing industries has seen manufacturing as up-close-and-personal as Michelle Segrest. She has toured manufacturing facilities in more than 75 cities, in 12 countries, and on three continents. She has covered more than 150 industry events worldwide, and has been the keynote speaker at four national conferences. A graduate of Auburn University, Michelle has spent four decades reporting about everything from sports to courts, lifestyles to business, politics to pastries, and technical to travel. She has four critically-acclaimed blogs. Reporting on the Industry includes insightful and informative content she creates and markets for her clients in a variety of industry sectors. She covers manufacturing processes in-depth, showcases detailed problem-solving case studies, and tells the personal and professional stories of the people who are game changers in their fields. She is the author of three books on Modern Manufacturing and one book on Creative Technical Product Marketing.Navigate Content Marketing explores expert content marketing insights-discover industry-best tips, quotes, case studies, strategy guides, and creative ideas to grow your brand and engage audiences.Navigate Travel Adventures. Michelle firmly believes in living life by a compass and not a clock. She travels wherever there is an interesting story to be told, which could be anywhere on the planet. This blog covers the cool places she has explored while tracking down compelling stories for her clients. How to Get Your Sea Legs is Michelle's award-winning blog that chronicles her adventures sailing the world for a year on a 43-foot sailboat-a journey that included an Atlantic Ocean crossing, epic battles with seasickness, remarkable wildlife encounters, and amazing destinations explored along the way. The blog made Feedspot's list of the best sailing blogs of 2019, 2020, 2021, 2022, 2023, 2024 and 2025. She is the author of several sailing books, including a 3-book memoir. Michelle Segrest creates exceptional content that is significant, meaningful, educational, entertaining, and inspiring. For her clients, she provides strategic guidance on new editorial and marketing concepts.
""From using drones inside a confined space, to driving innovation in maintenance practices, to empowering employees to make the right decisions in a complex manufacturing environment, Michelle Segrest has traveled the world, put herself on the ground in the facilities, and captured the heart and soul of how organizations are finding ways to compete and grow. Her work is a fascinating study of the nexus between tried-and-true manufacturing fundamentals and outside-the-box innovation. Where some journalists report the news, Michelle jumps into it. She has always been the one to put on a hazmat suit and go into the toughest facilities so she can experience the stories she is reporting on and bring authentic journalistic quality to her work. I found her series on Modern Manufacturing to be genuine, thought provoking, and very relevant for a time in history where manufacturing seems more analogous with something that occurs in China or India than right here in North America. It is a testament to the fact that the passion for humans to improve how we make things is still alive and well!""-Kerry Baskins, CEO, Peak Toolworks ""I've had the privilege to know and work with Michelle for the past 15 or so years. Michelle's exuberance for manufacturing and industry was and still is infectious. The fact that she has spent more than a decade touring the world, visiting more than 75 plants in 12 countries, and writing about her experiences in the manufacturing environment signifies her continued zest for learning and sharing best practices with others. I know that if you have half an interest in how things are made, the processes that make it happen, and the technology and innovations that are used to make our daily lives comfortable, you will really enjoy Modern Manufacturing. It provides outstanding case studies for you to consider when thinking about how to improve productivity in your plants, reduce overall cost of operations, deal with the realities of our retiring workforce, and engaging with the youth that is our future in manufacturing. I think you will agree with me that Michelle ""gets it,"" and ""it"" is an infectious passion for what we call manufacturing!"" -Randy Breaux, President, Motion Industries
The Life of Elbert H. Gray
The Story of Steel
Paperback
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Quality by Design in Pharmaceutical...
Hardback
$77.95 $66.63
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