Modern Consumer Behavior at the Intersection of AI and Social Media

Name: Modern Consumer Behavior at the Intersection of AI and Social Media
Price: 363.30 AUD
Availability: OutOfStock
ISBN: 9798337327488

Gopalakrishnan Soundararajan, Ruksana Banu

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Paperback

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English

Business Science Reference
11 February 2026

Behavioural economics; Artificial intelligence

Modern Consumer Behavior at the Intersection of AI and Social Media by Gopalakrishnan Soundararajan

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Edited by: Gopalakrishnan Soundararajan, Ruksana Banu
Imprint: Business Science Reference
Country of Publication: United States
Dimensions: Height: 254mm, Width: 178mm,
ISBN: 9798337327488
Pages: 572
Publication Date: 11 February 2026
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Active

Dr. Gopalakrishnan Soundararajan is an Assistant Professor of Marketing at Muscat College, Muscat, Sultanate of Oman, with over 20 years of experience in teaching, research, and administration. He earned his PhD in Management from Anna University, India, and holds Fellowship in Higher Education (FHEA) from the University of Stirling, UK. He has successfully secured research funding from various agencies in India and Oman and has organized numerous international conferences and workshops. He has also served as a reviewer for multiple international journals and books and is an external examiner for PhD thesis. Over the years, he has supervised more than 50 MBA projects, 55 Higher National Diploma projects (SCQF level 8) from SQA-UK, 32 Bachelor with Honors projects (SCQF level 10) from the University of Stirling, UK, and 2 MSc projects from the University of Stirling.