Seismic changes in ideology and economic policy in China followed the death of Mao Zedong but one aspect of culture has remained constant: the use of ‘Model Workers’ for the purposes of propaganda and more recent public relations campaigns. In both a political and commercial context, the use of these individuals continues to thrive, and although the messages they promote have largely changed, their continued use indicates the extent to which they are believed to be an effective form of persuasion. Model Workers were deployed at key points in China’s recent history and served to embody the Party’s vision of the ideal Chinese citizen as they attempted to reshape the nation following a ‘Century of Humiliation,’ a ruinous war with Japan and a divisive civil war.
This volume utilises the detailed analysis of posters, cinema and translations of related propaganda material to explore the extent of the influence of the Model Worker as a concept, on both propaganda and national policy.
By:
James Farley (University of Kent UK) Imprint: Routledge Country of Publication: United Kingdom Dimensions:
Height: 234mm,
Width: 156mm,
Weight: 400g ISBN:9780367786113 ISBN 10: 0367786117 Series:Routledge Studies in Modern History Pages: 198 Publication Date:31 March 2021 Audience:
College/higher education
,
Primary
Format:Paperback Publisher's Status: Active
James Farley is a specialist in the field of propaganda and modern Chinese history and holds a PhD from the University of Kent, UK.