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Mobilising Men and Women in Support of Workplace Gender Equality

Does Leader Gender Matter?

Stephanie Lucinda Hardacre

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English
Amaal
18 December 2023
The burden of achieving gender equality is typically placed on women, limiting men's

involvement in the movement. In contrast to work focusing on women's experiences as targets of

discrimination, we propose a solidarity-based approach positioning men and women as agents of

change, which relies on two key processes: leadership - particularly leadership as a form of

influence based on shared identities among leaders and followers; and political solidarity as a way

to mobilise the silent majority (men) to work as allies beside a minority (women) and embrace

equality as a common cause for both groups.

This thesis examines how to mobilise a broader audience for gender equality, and how

leadership and social identity dynamics affect that mobilisation. Three empirical programs

(totalling six experiments) investigate how best to increase women's and men's support for

equality. Key independent variables of interest are leader gender, message framing, and social

identity. Program 1 examines whether solidarity-based frames are more effective than traditional

frames which focus on either fixing (Experiment 1; N = 338) or blaming women (Experiment 2;

N = 336). Program 2 investigates how emphasising different levels of subgroup and

superordinate identities (Experiment 3; N = 251; Experiment 4; N = 319) affects men's

mobilisation. Program 3 investigates whether positioning men as being responsible for gender

inequality (Experiment 5; N = 258), or being fellow victims of gender inequality (Experiment 6;

N = 543) affects their mobilisation.

By:  
Imprint:   Amaal
Dimensions:   Height: 229mm,  Width: 152mm,  Spine: 18mm
Weight:   454g
ISBN:   9798869082763
Pages:   340
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

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