Mobile Commerce

Name: Mobile Commerce
Price: 170.52 AUD
Availability: OutOfStock
ISBN: 9781591400448

Technology, Theory and Applications

Brian Mennecke, Troy Strader

$212.95 $170.52

Hardback

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English

IGI Publishing
25 July 2012

Domestic trade; E-commerce: business aspects; Business mathematics & systems; Communications engineering & telecommunications; Internet guides & online services; Computer networking & communications; Computer science

Summary
Details

M-commerce (mobile-commerce) refers to e-commerce activities carried out via a mobile terminal such as a phone or PDA. M-commerce applications for both individuals and organizations are expected to grow considerably. This text addresses issues pertaining to the development, deployment and use of these applications. Its objective is to provide a single source of contemporary information about mobile commerce including the technology (hardware and software) involved, research on the expected impact of this technology on business and consumers and case studies describing contemporay m-commerce applications and lessons learned.

Edited by: Brian Mennecke, Troy Strader
Imprint: IGI Publishing
Country of Publication: United States
Dimensions: Height: 254mm, Width: 178mm, Spine: 20mm
Weight: 876g
ISBN: 9781591400448
ISBN 10: 1591400449
Pages: 366
Publication Date: 25 July 2012
Audience: College/higher education , Professional and scholarly , Professional & Vocational , A / AS level , Further / Higher Education
Format: Hardback
Publisher's Status: Active