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Mindf*ck

Inside Cambridge Analytica's Plot to Break the World

Christopher Wylie

$29.99

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Profile
01 December 2019
Society & Social Sciences; Political control & freedoms; Political subversion; Political corruption; Data capture & analysis; Privacy & data protection
What if you could look into the minds of an entire population? What if you could target the weakest with messages that only they saw?

In 2016, an obscure British military contractor turned the world upside down. Funded by a billionaire on a crusade to start his own far-right insurgency, Cambridge Analytica combined psychological research with Facebook data to make an invisible weapon so powerful it would throw democracy off its axis.

Personality was the key. If you know how to find them, there are millions of potential fanatics out there, from India to Indianapolis, London to Abuja, liking celebrities, posting photos of their holidays, just waiting to be radicalised. Learn how to mine their data and Facebook paints a target on each one.

But as Cambridge Analytica honed its dark arts in elections from Trinidad to Nigeria, 25-year-old whistleblower Christopher Wylie began to realise what he and his colleagues had unleashed. He knew the disturbing visions of the investors. He had seen how ruthless CEO Alexander Nix could be behind closed doors. On the eve of the Brexit vote, it was time to expose the political crime of the century.

Mindf*ck is a terrifying joyride through the new corridors of power. Plunge deep inside the wave of extremism that is sweeping the globe and discover why Brexit is only the beginning. Hostile actors are coming for your data, and they want to control what you think.
By:   Christopher Wylie
Imprint:   Profile
Country of Publication:   United Kingdom
Edition:   Export/Airside
Dimensions:   Height: 234mm,  Width: 153mm,  Spine: 21mm
Weight:   430g
ISBN:   9781788165068
ISBN 10:   1788165063
Pages:   288
Publication Date:   01 December 2019
Audience:   College/higher education ,  Professional and scholarly ,  General/trade ,  Primary ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active

Christopher Wylie has been called 'the millennials' first great whistleblower' and 'a pink-haired, nose-ringed oracle sent from the future.' He is known for his role in setting up - and then taking down - Cambridge Analytica. His revelations exposing the rampant misuse of data rocked Silicon Valley and led to some of the largest multinational investigations into data crime ever.

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