Mid-Century Ads. 40th Ed.

Steven Heller, Jim Heimann

$49.99

Hardback

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English

Taschen GmbH
11 October 2023

Series: 40th Edition

"Gleaned from thousands of images, this book offers the best of American print advertising in the age of the ""Big Idea."" From the height of American consumerism, bold and colorful campaigns paint a fascinating portrait of the 1950s and '60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes capitalism of the Mad Men era.

Digitally remastered for optimum reproduction quality, the ads burst with crisp fonts and colors, as well as a sexy sense of possibility, beguiling their audience to buy everything from guns to girdles, cars to toothpaste, air travel to home appliances. At turns startling, amusing and inspiring, this panorama of midcentury marketing is at once an evocative period piece and a showcase of design innovation and advertising wit."

By: Steven Heller
Edited by: Jim Heimann
Imprint: Taschen GmbH
Country of Publication: Germany
Edition: Multilingual edition
Dimensions: Height: 217mm, Width: 156mm,
Weight: 1.110kg
ISBN: 9783836591478
ISBN 10: 3836591472
Series: 40th Edition
Pages: 512
Publication Date: 11 October 2023
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Steven Heller has produced over 200 books on visual communication and published countless articles in international design magazines. Currently he is cofounder and cochair of the MFA Design program at the School of Visual Arts, New York. Jim Heimann is the Executive Editor for TASCHEN. A cultural anthropologist, historian, and an avid collector, he has authored numerous titles on architecture, pop culture, and the history of Los Angeles and Hollywood, including TASCHEN’s Surfing, Los Angeles. Portrait of a City, California Crazy, and the All-American Ads series.

Reviews for Mid-Century Ads. 40th Ed.

“If you’re a graphic design nerd, a marketing guru looking for a coffee table book or just a lover of pop Americana, trust us, you want this for your collection.” * Huffingtonpost.com *