Roger Laing (author) is a writer and journalist and has edited several online publications, including sites backed by major IT companies such as Lotus and Microsoft. He has also written and edited various books and magazines covering PCs, the Internet, web design and information technology. He has an MA in Experimental Psychology from Oxford University. Mark Mayne (Foreword) is Editor of T3.com, the UK's leading consumer tech lifestyle website, and has been writing on technology-related subjects for many years. His background is in daily national news and pureplay digital publishing, copywriting, consultancy with specialist knowledge on consumer technology, SEO, social media and b2b technology.