Microeconomics For Dummies, 2nd U.S. Edition

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Lynne Pepall (Tufts University) Manzur Rashid (Lecturer of economics at University College, London)

Microeconomics For Dummies, 2nd U.S. Edition

Name: Microeconomics For Dummies, 2nd U.S. Edition
Price: 44.95 AUD
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ISBN: 9781394412211

Lynne Pepall (Tufts University), Manzur Rashid (Lecturer of economics at University College, London), Peter Antonioni (University College London)

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English

For Dummies
11 May 2026

Economics

Find easy-to-follow coverage of microeconomics basics

Microeconomics For Dummies, 2nd U.S. Edition demystifies the complex world of microeconomics, offering down-to-earth explanations and real-world applications that make microeconomics make sense to everyone. This guide tackles a question that drives much of the world around us: how do people and firms make economic decisions every day?

This useful resource transforms intimidating economic theory into understandable, practical knowledge—covering everything from consumer behavior and company decision-making to market structures and welfare economics.

You’ll find:

Understand consumer theory, inputs and outputs, welfare economics as a whole and more Coverage of making economic choices under uncertainty, with info explaining decision-making in unpredictable situations A look into trade and comparative advantages, showing how microeconomics drives global commerce

Perfect for college students taking microeconomics courses looking for a reliable study companion, business professionals trying to better understand market dynamics, and everyday people who just want to understand the world a little better, Microeconomics For Dummies will help you understand why prices change, markets fluctuate, and businesses behave the way they do.

By: Lynne Pepall (Tufts University), Manzur Rashid (Lecturer of economics at University College, London), Peter Antonioni (University College London)
Imprint: For Dummies
Country of Publication: United States
Edition: 2nd Revised edition
Dimensions: Height: 231mm, Width: 185mm, Spine: 25mm
Weight: 454g
ISBN: 9781394412211
ISBN 10: 1394412215
Pages: 336
Publication Date: 11 May 2026
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

INTRODUCTION 1 About This Book 2 Foolish Assumptions 2 Icons Used in This Book 3 Beyond the Book 4 Where to Go from Here 4 PART 1: GETTING STARTED WITH MICROECONOMICS 5 CHAPTER 1: Discovering Why Microeconomics Is a Big Deal 7 CHAPTER 2: Considering Consumer Choice: Why Economists Find You Fascinating 15 CHAPTER 3: Looking at the Behavior of Firms: What They Are and What They Do 27 PART 2: DOING THE BEST YOU CAN: CONSUMER THEORY 39 CHAPTER 4: Living a Life without Limits 41 CHAPTER 5: Considering the Art of the Possible: The Budget Constraint 51 CHAPTER 6: Achieving the Optimum despite Constraints 63 PART 3: UNCOVERING THE ALCHEMY OF FIRMS' INPUTS AND OUTPUTS 81 CHAPTER 7: Working with Different Costs and Cost Curves 83 CHAPTER 8: Squeezing Out Every Last Drop of Profit 101 CHAPTER 9: Supplying the Demanded Information on Supply and Demand 115 CHAPTER 10: Dreaming of the Consumer's Delight: Perfect Competition 137 PART 4: DELVING INTO MARKETS, MARKET FAILURE, AND WELFARE ECONOMICS 149 CHAPTER 11: Appreciating the Fundamental Theorems of Welfare Economics 151 CHAPTER 12: Exploring the Monopoly Game 165 CHAPTER 13: Stepping into the Real World: Oligopoly and Imperfect Competition 183 CHAPTER 14: Examining Market Failure: Pollution 201 CHAPTER 15: Taking Risks — Choosing under Uncertainty 215 PART 5: THINKING STRATEGICALLY: LIFE IS JUST A GAME 231 CHAPTER 16: Playing Games with Economic Theory 233 CHAPTER 17: Mixing and Timing: Exploring the Nash CHAPTER 18: Revealing Information: Auctions and Signaling 265 CHAPTER 19: Trading Places 279 PART 6: THE PART OF TENS 293 CHAPTER 20: Ten Great Microeconomists of the INDEX 313

Lynne Pepall, PhD, is Professor Emerita at Tufts University, where she served as Dean of the Graduate School. Her research in industrial organization appears in major economics journals. She’s a co-author of Industrial Organization: Contemporary Theory and Empirical Applications. Manzur Rashid, PhD has taught economics at UCL, Cambridge University, New College of the Humanities, and Charterhouse. Peter Antonioni teaches in the Department of Management Science and Innovation at University College London.