Prof. Amlan Ray is currently Senior Director & Dean at SRISIIM, New Delhi, a management and research Institution recognized by the Ministry of Science & Technology and Ministry of Education, Government of India. He has 27 years of experience working in Corporates, Consulting, Training, and Academia.Amlan is a B.Tech., MBA, M.A. (Economics) and has submitted his Ph.D. thesis at Amrita Viswa Vidyapeetham, India in the area of International Trade. His corporate experience and research area lie in Economic Analysis, Digital Transformation, and International Business. Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth.Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.
Microeconomics Essentials is a must-read for anyone looking for a solid foundation in microeconomics as it is presented in an easy-to-understand fashion. Student learning is enhanced with a variety of real-world applications of the material. The book can be used as a primary text in undergraduate microeconomics classes or as a useful supplement to more advanced courses. --Richard Roberts, Professor of Economics and Finance, Monmouth University This book explains in a brief and concise way, by avoiding too many technicalities and focusing mostly on concepts that could be applied in real life. This book could be used as an introductory book for undergraduate students or even MBA students who do not have any background in business and/ economics. The end-of-chapter summaries and questions are easy and straightforward and are good reviews of the basics of the chapter. --Indrit Hoxha, Associate Professor of Economics, Penn State Harrisburg School of Business Administration This book can be hailed as a textbook since the entire subject matter has clarity of exposition and its simple, empirical, and graphical presentation of topics will be easy to understand. A summary at the end of the chapters is a good way to recapitulate information. Undergraduate students or anyone who is interested to understand the behaviour of an individual, firm, etc. will find this book useful. This book can be used in courses like BA Economics, BBA, and BCom. Starting with basic concepts, this book is written concisely yet comprehensively. This is an ideal book to help you to grasp the essentials of economics quickly and easily even if you're a novice. --Dr.S.Padma Annakamu, Assistant Professor, Department of Economics, PSGRKCW