Over the past two decades, emerging market multinationals have become an important force in international business. This book provides a better understanding of the actions and strategies used by firms from mid-sized emerging markets to upgrade their capabilities and become successful multinationals. It is the first book to provide an in-depth look at Mexican multinationals, or 'Multimexicans'. These include some of the leading firms in the world, such as the construction materials producer Cemex and the tortilla maker Grumasa, as well as smaller but innovative firms such as the theme park Kidzania and the cinema multicomplex Cinepolis. This comprehensive analysis contains case studies written by local industry experts on these and other firms, across twenty-two industries. The lessons drawn will be of interest to researchers, students, and consultants, as well as managers and executives of firms in other emerging markets looking to upgrade capabilities and expand abroad.
Edited by:
Alvaro Cuervo-Cazurra (Northeastern University Boston),
Miguel A. Montoya
Imprint: Cambridge University Press
Country of Publication: United Kingdom
Edition: New edition
Dimensions:
Height: 227mm,
Width: 152mm,
Spine: 39mm
Weight: 1.106kg
ISBN: 9781108456104
ISBN 10: 1108456103
Pages: 764
Publication Date: 24 March 2022
Audience:
Professional and scholarly
,
Undergraduate
Format: Paperback
Publisher's Status: Active
1. Introduction Alvaro Cuervo-Cazurra; 2. Overview Miguel A. Montoya and Jorge Alcaraz; 3. Agriculture industry: SuKarne and Bachoco Miguel A. Lopez and Joan Llonch-Andreu; 4. Mining industry: Grupo Mexico and Industrias Penoles Arturo Bernal and Isai Guizar; 5. Petroleum industry: Pemex Leticia Armenta-Fraire and Hugo Javier Fuentes-Castro; 6. Steel industry: Altos Hornos de Mexico and Industrias CH Jorge Alcaraz; 7. Food industry: Bimbo and Gruma Jorge E. Gomez and Miguel A. Lopez; 8. Beer industry: Grupo Modelo and Cuauhtemoc Moctezuma Edgar Rogelio Ramirez-Solis and Veronica Ilian Banos-Monroy; 9. Footwear: Flexi and Andrea Francisco J. Valderrey and Adriana Sanchez; 10. Cement industry: CEMEX and Chihuahua Cement Group Mario Adrian Flores-Castro and Lucia Rodriguez-Aceves; 11. Ceramic tile industry: Lamosa and Interceramic Daniel Lemus-Delgado; 12. Container and packaging industry: Vitro and Envases Universales Jose F. Moreno; 13. Automotive components: Metalsa and Nemak Laura Zapata and Andreas M. Hartmann; 14. Domestic appliance sector: MABE and MAN industries Hugo Javier Fuentes-Castro and Leticia Armenta-Fraire; 15. Retail industry: Elektra and Coppel Miguel A. Montoya, Maria E. Vazquez and Miguel A. Lopez; 16. Restaurant industry: El Pollo Loco and Alsea Edgar Muniz-Avila, Lucia Rodriguez-Aceves and Jose Manuel Saiz-Alvarez; 17. The hospitality industry: Hoteles City Express and Grupo Posadas Eileen Daspro and Raul Montalvo; 18. Entertainment industry: KidZania and Cinepolis Raul Montalvo and Eileen Daspro; 19. Television industry: Televisa and TV Azteca Xiomara Vazquez-Guillen and Mauricio Ramirez-Grajeda; 20. Information technology: BINBIT and SOFTTEK Mauricio Cervantes-Zepeda; 21. Telecommunication industry: AmericaMovil and Iusacell Xiomara Vazquez-Guillen and Mauricio Ramirez-Grajeda; 22. Professional consultancy services: Sintec and Feher & Feher Lucia Rodriguez-Aceves and Angel Rivera; 23. Higher education: Universidad Nacional Autonoma de Mexico and Tecnologico de Monterrey Olivia Hernandez-Pozas and Daniel Carrasco-Brihuega; 24. Conclusions Alvaro Cuervo-Cazurra.
Alvaro Cuervo-Cazurra is Professor of International Business and Strategy at Northeastern University, Boston. He was elected a Fellow of the Academy of International Business and to the Executive Committee of the International Management Division of the Academy of Management. He is co-editor of Global Strategy Journal. Miguel A. Montoya is Professor of International Business and Economics at Tecnologico de Monterrey, Mexico. He is a member of the Academy of International Business and the National Council for Technology and Science (CONACYT-Mexico). He is also a member of the editorial board of Competition and Regulation in Network Industries.
Reviews for Mexican Multinationals: Building Multinationals in Emerging Markets
'This book offers a deep dive into an important topic in an important emerging economy, Mexico. Its case studies cover the broadest range of industries of any book on the topic - from agriculture and mining to manufacturing and education and everything in between. It is a treasure house of insights on Mexican multinationals. A must-read for international business scholars and managers everywhere.' Ravi Ramamurti, Director, Center for Emerging Markets, Northeastern University, Massachusetts
