Understanding the Metaverse

A Business and Ethical Guide

Nick Rosa, Tom Furness

$51.95

Hardback

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English

John Wiley & Sons Inc
14 December 2022

Technology: general issues

An expansive discussion of the mechanics, framework, and implications of the metaverse

In Understanding the Metaverse: A Business and Ethical Guide, expert product and customer experience strategist Nick Rosa delivers a timely exploration of what is bound to be one of the most important technologies of our time. The author explains the technology that underpins the metaverse as it exists today and that will form the basis for its rapid evolution in the future. He also describes the commercial, ethical, and sociological implications of this technology, showing you the threats and opportunities that individuals and businesses are likely to encounter as they approach the metaverse for the first time.

In the book, you'll discover:

How the technology is shaping the human evolution and society How game mechanics and experience design are key to unlock the full potential of the Metaverse unlocking a new frontier for social interaction How Blockchain, digital currencies, and tokenomics are opening a new financial landscape for brands, creators and communities How Artificial intelligence and deep learning will shape the way businesses will conduct commerce in the Metaverse The ethical implications of designing highly emotionally impactful immersive experiences The potential dangers derived by the misuse of biometric and personal data to exploit consumer behaviour and for mass manipulation

A thoroughly insightful discussion of a fascinating intersection of technology and humanity, Understanding the Metaverse belongs on the bookshelves of business leaders, technology enthusiasts, marketers, entrepreneurs, and anyone else with an interest in the next frontier of human achievement.

By: Nick Rosa
Foreword by: Tom Furness
Imprint: John Wiley & Sons Inc
Country of Publication: United States
Dimensions: Height: 238mm, Width: 158mm, Spine: 15mm
Weight: 680g
ISBN: 9781119911807
ISBN 10: 111991180X
Pages: 240
Publication Date: 14 December 2022
Audience: General/trade , ELT Advanced
Replaced By: 9781394191819
Format: Hardback
Publisher's Status: Active

NICK ROSA is the Metaverse Strategy Lead for Europe at Accenture. He is a product strategist, experience designer, and digital transformation expert. He’s also one of the directors at the Academy of International Extended Reality.

LOW FLAT RATE AUST-WIDE $9.90 DELIVERY INFO

Understanding the Metaverse

A Business and Ethical Guide

Nick Rosa, Tom Furness

$51.95

Hardback

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