Richard Bibb BSc (Hons), PhD is Reader and Head of Medical Applications at The National Centre for Product Design & Development Research (PDR), University of Wales Institute, Cardiff (UWIC), UK. He has been conducting research into the medical applications of advanced design and development technologies since 1998, with his work presented and published internationally. He also established one of Europe’s most successful medical modelling services, which has supplied over 600 models to hospitals, universities, museums and companies worldwide.