JANE JOHNSTON is Associate Professor in the School of Communication and Arts at The University of Queensland. A former public relations practitioner and journalist, she is co-editor of Public Relations: Theory & Practice and author of Media Relations: Issues and Strategies. KATIE ROWNEY is a senior media officer at The University of Queensland, specialising in social media strategy. She has worked in communication and social media for the Queensland emergency services, and has more than a decade of journalism experience at media organisations including News Limited. She is currently completing a Masters in Writing, Editing and Publishing.
The game has changed. Communications professionals should look to this as their guide when navigating a swiftly changing media landscape. --Ross Healy, Brand Social Media Specialist Media Strategies cuts through the hype to show how you can build your skills and excel as a communicator in both traditional media and the disruptive digital media platforms. --Elissa Trezia, Financial Technology PR Executive, Indonesia