Media Semiotics

An Introduction

Jonathan Bignell, Bethan Hirst

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English

Manchester University Press
04 April 2002

Semiotics & semiology; Media studies

"This is an expanded and revised edition of an investigation of the critical approach in contemporary media studies. The main media studied on university courses (advertising, magazines, the press, TV, cinema, ""new media"" including computer games, the Internet and the World Wide ) are all addressed substantially and in separate detailed chapters. New material in this second edition includes sections on men's style magazines, docusoaps and ""reality TV"", digital interactive television, and mobile phone text messaging. It begins by explaining the concept of the sign and the ideological roles of media in contemporary culture and then scrutinises advertisements, glossy magazines, daily newspapers, TV programmes, recent films, and interactive media, with each chapter containing close analyses of particular examples. Key strands in critical theory such as ideology and psychanalytic theory are explored and challenges to established semiotic methods posed by audience studies and postmodernism are discussed."

By: Jonathan Bignell
Other: Bethan Hirst
Imprint: Manchester University Press
Country of Publication: United Kingdom
Edition: 2nd edition
Dimensions: Height: 216mm, Width: 138mm, Spine: 14mm
Weight: 318g
ISBN: 9780719062056
ISBN 10: 0719062055
Pages: 256
Publication Date: 04 April 2002
Audience: College/higher education , General/trade , Professional and scholarly , Primary , ELT Advanced
Format: Paperback
Publisher's Status: Active

Introduction 1. Signs and myths 2. Advertisements 3. Magazines 4. Newspapers 5. Television news 6. Television realisms 7. Television fictions 8. Cinema 9. Interactive media Bibliography Index -- .

Jonathan Bignell is Senior Lecturer in Media Arts at Royal Holloway, University of London -- .

Reviews for Media Semiotics: An Introduction

Jonathan Bignell's comprehensive, intelligent and readable introduction to semiotics is ahead of the field in clarity, in its astute use of contemporary examples, and in its openness to both the latest theoretical developments and the criticisms of semiotic theory launched over the last decade by media sociologists. --Sean Cubitt, Liverpool John Moores University <br>