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Media Messages in the 2022 Midterm Election

Division, Deniers, Dobbs, and the Donald

John Allen Hendricks (Stephen F. Austin State University, USA) Dan Schill (James Madison University, USA)

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English
Routledge
28 April 2025
The 2022 midterms marked a transformative moment in American politics, as the combined influence of legacy media and social platforms reached new heights. Traditional outlets like television news and print journalism set the stage, while a vast digital ecosystem—spanning Facebook, TikTok, YouTube, and more—enabled campaigns to amplify messages on issues like abortion rights, the economy, and immigration. As these platforms shaped the voter experience in a fragmented and often- polarized media environment, campaigns and citizens harnessed their power to reach diverse audiences and build momentum across both established and emerging channels.

This book offers a compelling, scholarly exploration of these dynamics, revealing how communication across traditional and digital media shaped an election forecasted as a Republican “red wave” but instead delivered unexpected, narrower results. Through detailed analyses, data- driven research, and case studies from high- profile races, this book uncovers how media strategies influenced voter behavior, shaped public discourse, and framed electoral outcomes. Essential for academics, political analysts, and media professionals, this work provides crucial insights into the evolving role of media in U.S. elections and the weighty implications for future democratic engagement.
Edited by:   , ,
Imprint:   Routledge
Country of Publication:   United Kingdom
Dimensions:   Height: 229mm,  Width: 152mm, 
Weight:   600g
ISBN:   9781032577548
ISBN 10:   1032577541
Pages:   300
Publication Date:  
Audience:   College/higher education ,  Primary
Format:   Paperback
Publisher's Status:   Active

John Allen Hendricks is Chair of the Department of Media & Communication and Professor at Stephen F. Austin State University, a member of the University of Texas System, where he teaches courses in communication theory, research methods, First Amendment law, and media and politics. He is the recipient of book awards from the National Communication Association (NCA) and the Broadcast Education Association (BEA). Dan Schill is Professor in the School of Communication Studies and Affiliate Professor in Political Science at James Madison University, where he teaches courses in advocacy, political communication, research methods, and media and politics. His research focuses on communication, politics, media, and technology.

Reviews for Media Messages in the 2022 Midterm Election: Division, Deniers, Dobbs, and the Donald

There is a paucity of research on communication and midterm elections in the field of political communication, pointing up a lack of knowledge of the agenda dynamics of midterms, the impact of media frames, and how media and politics intersect to influence voter choices in Congressional elections. In this edited volume, John Allen Hendricks and Dan Schill help redress this imbalance by focusing on the critical 2022 midterm elections, with chapters organized around how conspiracy theories, media frames, and news narratives influenced the campaign trajectory. Given the political importance of the 2022 midterms, this book goes a long way toward illuminating our knowledge of how media messages – based on both legitimate issues and conspiratorial ideation – influenced the contours of the campaign. Richard M. Perloff, Distinguished Professor of Communication and Political Science, Cleveland State University The 2022 Midterm Election was something of a puzzle — until this book came along. In its pages, accomplished and promising scholars offer fascinating studies regarding political communication via traditional and new media channels. This book offers vital findings regarding the continuing evolution of campaign discourse in our highly volatile political era. Stephen J. Farnsworth, Ph.D, Professor of Political Science and International Affairs, University of Mary Washington The book’s lineup of distinguished scholars illuminate the complex interplay between candidate strategies, traditional media, new media, and voter preferences. A must-read for anyone – scholar, student, practitioner, or citizen - seeking to understand the media’s evolving election role. Thomas E. Patterson, Bradlee Professor of Government & the Press, Harvard University


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