Media Economics

Understanding Markets, Industries and Concepts

Alan B. Albarran

$130.95

Paperback

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English

Wiley-Blackwell
01 March 2002

Communication studies

The economic principles of print, film, and recording media

Media Economics: Understanding Markets, Industries and Concepts provides a segment-by-segment breakdown of how essential economic concepts apply to the different areas of the media. Covering film, recording, and print media, this book walks you through the market and the money to show you how this massive financial flow is handled. Entertainment is big business, and money makes most of the decisions; it is managed, mismanaged, invested, lost, spent, and earned, and it is the most prominent figure is the history of the industry. This book takes you inside to show you the economics at the heart of the media.

By: Alan B. Albarran
Imprint: Wiley-Blackwell
Country of Publication: United Kingdom
Edition: 2nd edition
Dimensions: Height: 227mm, Width: 155mm, Spine: 15mm
Weight: 907g
ISBN: 9780813821245
ISBN 10: 081382124X
Pages: 240
Publication Date: 01 March 2002
Audience: College/higher education , Professional and scholarly , Professional & Vocational , A / AS level , Further / Higher Education
Format: Paperback
Publisher's Status: Active

Preface vii I. Introduction 1. Why Study Media Economics? 3 II. Principles of Media Economics 2. Economic Concepts 13 3. Understanding the Market 26 4. Evaluating Media Markets 42 III. The Broadcast, Cable and Satellite Television and Internet Industries 5. The Radio Industry 59 6. The Television Industry 72 7. The Cable and Satellite Television Industries 86 8. The Internet Industry 102 IV. The Motion Picture and Recording Industries 9. The Motion Picture Industry 119 10. The Recording Industry 132 V. The Print Industries 11. The Newspaper Industry 147 12. The Magazine Industry 161 13. The Book Industry 172 VI. Media Economics Research 14. Issues in Media Economics Research 187 VII. Supplements Appendix A Reference Sources for Media Economics Research 197 Appendix B Commonly Used Financial Ratios 207 Glossary of Key Terms 209 Index 217

Alan B. Albarran is Professor and Chair of the Department of Radio, Television and Film at the University of North Texas in Denton and Editor of the Journal of Media Economics.

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Media Economics

Understanding Markets, Industries and Concepts

Alan B. Albarran

$130.95

Paperback

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