Susan Banducci is Professor of Political Science at the University of Birmingham Laszlo Horvath is Senior Lecturer at Birkbeck, University of London and Deputy Director of the Birkbeck Centre for British Political Life Ekaterina Kolpinskaya is Senior Lecturer at the University of Exeter, Cornwall Daniel Stevens is Professor of Politics at the University of Exeter, Cornwall
What is the impact of both the legacy and digital media on citizens in election campaigns? Political communications are often widely assumed to play a decisive role on voters' knowledge, choice, and participation, especially in close contests. Yet, previous research has often documented fairly modest media effects. This book takes a fresh look at this debate by analyzing new evidence from recent British elections to address these classic questions. It is essential reading for scholars of political communications, elections, and voting behavior.--Pippa Norris, Harvard University