The animal agriculture industry, like other profit-driven industries, aggressively seeks to shield itself from public scrutiny and uses a distinct set of rhetorical strategies to deflect criticism. These tactics are fundamental to modern animal agriculture but have long evaded critical analysis. In Meatsplaining, academic and activist contributors investigate the many forms of denialism perpetuated by the animal agriculture industry. What strategies does the industry use to avoid questions about animal welfare, the environment and public health, and what narratives, myths, and fantasies does it promote to sustain its image in the public imagination?
Dr Lisa Barca
, Dr Alexa Dare
, Associate Professor Vail Fletcher
Sydney University Press
Country of Publication:
01 October 2020
Professional and scholarly
Foreword by David Nibert Introduction by Jason Hannan 1. Pink slime is good for you? The animal-industrial complex as corporate ventriloquism by Ross Singer 2. Grieg in the henhouse: The contested intersections of human and non-human animal interactions by Daniel Lees Fryer 3. Ethical meat from family farms? Transparency and proximity by Saara Kupsala 4. Whose land, whose beef?: Marketing beef in Canada by Kelsey Speakman 5. Colouring inside the lines: Symbolic legitimacy and the Dietary Guidelines for Americans by Barbara Willard 6. Meat taboo: Climate change and the EU meat lobby by Nuria Almiron 7. Exporting meat, exporting progress? The Australian meat export industry and discourses of development and modernisation by Eliza Waters and Gonzalo Villanueva 8. 'Wealth, power and masculinity': The legitimation of meat-eating through anti-vegan rhetoric in mainstream US news by Lisa Barca 9. Veganism and Mi'kmaq legends by Margaret Robinson 10. Nonhuman animal labour and transformative dialogue: (Re)worlding meat by C. Vail Fletcher and Alexa M. Dare 11. The Save Movement: Bearing witness to suffering animals worldwide by Anita Krajnc Afterword by Jason Hannan Index
Jason Hannanis Associate Professor in the Department of Rhetoric, Writing, and Communications at the University of Winnipeg in Canada.