Maverick Movies

New Line Cinema and the Transformation of American Film

Daniel Herbert

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Paperback

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English

University of California Press
05 March 2024

History of art & design styles: from c 1900 -; Films, movies & cinema; Film theory & criticism; Television; History of the Americas; Popular culture

A free ebook version of this title is available through Luminos, University of California Press’s Open Access publishing program. Visit www.luminosoa.org to learn more.

Maverick Movies tells the improbable story of New Line Cinema, a company that cut a remarkable path through the American film industry and movie culture. Founded in 1967 as an art-film distributor, New Line made a small fortune running John Waters's Pink Flamingos at midnight screenings in the 1970s and found reliable returns with the Nightmare on Elm Street franchise in the 1980s. By 2001, the company competed with the major Hollywood studios and reached global box-office success with the Lord of the Rings franchise. Blurring boundaries between high and low culture, between independent film and Hollywood, and between the margins and the mainstream, New Line Cinema offers a compelling case study of the evolution of contemporary film culture through the disintegration of the mass audience fostered by the classic Hollywood studios into the multitude of niche audiences that Hollywood seeks today.

By: Daniel Herbert
Imprint: University of California Press
Country of Publication: United States
Dimensions: Height: 229mm, Width: 152mm,
ISBN: 9780520382350
ISBN 10: 0520382358
Pages: 296
Publication Date: 05 March 2024
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Daniel Herbert is Associate Professor in the Department of Film, Television, and Media at the University of Michigan and author of Videoland: Movie Culture at the American Video Store.