PERHAPS A GIFT VOUCHER FOR MUM?: MOTHER'S DAY

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English
Oxford University Press
13 February 2020
To understand the bewildering complexities of consumer markets and financial markets, you'll need to look beyond traditional textbooks. This book aims to better understanding of current markets through studying the implications of living in an information age. It examines the impacts that information has on how markets function, and presents a novel market theory in which information takes centre stage when analyzing how the economy functions and evolves. It depicts markets with three categories of actors (consumers, businesses, and information intermediaries), and predicts the growing importance of the role of information intermediaries, or 'matchmakers', as facilitators of transactions between consumers and businesses.

Matchmakers and Markets will guide readers to reflect on their own role in the economy. It provides numerous scenarios and examples from the real-world economy, enabling readers to ask new questions and draw their own conclusions. The aim of this book is to stimulate the reader's own thinking, whether a consumer on the high street, or an investor on Wall Street, a policy maker in the government armchair, or an entrepreneur dreaming to make the next big thing in the world. This book will stir up discussion and debate as the claims and conclusions move away from mainstream theories.

By:  
Imprint:   Oxford University Press
Country of Publication:   United Kingdom
Dimensions:   Height: 222mm,  Width: 145mm,  Spine: 16mm
Weight:   436g
ISBN:   9780198840985
ISBN 10:   0198840985
Pages:   224
Publication Date:  
Audience:   Professional and scholarly ,  Undergraduate
Format:   Hardback
Publisher's Status:   Active

Yi-Cheng Zhang is a theoretical physicist, educated in China, Austria, Italy, and the US. He has been a physics professor at the Fribourg University in Switzerland for over two decades. He is also the honorary director of Complexity Research Centre of Alibaba. His research interests encompass a wide range of subjects including interdisciplinary sciences, finance, and internet applications in the society.

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