Joshua John Clarkson is a consumer psychologist and full Professor of Marketing in the Lindner College of Business at the University of Cincinnati, USA. He is also the founder of Consumer Insights, LLC.
'Professor Clarkson effectively bridges the gap between physiological and evidence-based behavioral solutions. The book gives realistic action items to employ every day for long-term, sustainable change. It is a must-read for anyone looking to truly understand and create the most effective holistic approach for a healthy lifestyle.' Chris Powell, Host and Trainer of ABC's 'Extreme Weight Loss' 'This is a thoroughly researched and engaging manual to help people reach their most valued goals. Full of both long-established and recently uncovered insights from cognitive science, athletic performance studies, and the treatment of addiction, the book offers a comprehensive guide to developing and maintaining optimal pathways to success.' Daniel C. Molden, Associate Professor of Psychology and Director of the Social Psychology Graduate Program, Northwestern University, USA