Mastering Search Analytics

Measuring Seo, SEM and Site Search

Brent Chaters

$76

Paperback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

O'Reilly Media
11 November 2011

E-commerce: business aspects; Internet searching

Improve your search strategy, whether it's through SEO, search engine marketing, or site search. With this comprehensive guide, you learn what data to collect, how to analyze it, and how to act upon it. Learn how to develop everything from an executive level dashboard and ROI measurement to a deep analysis of a specific term or word to see how it can improve your overall ranking. The book includes an overview of analytic tools and how they work with either your SEO arsenal or your ability to unearth market opportunity and analyze competitors. Learn how and when you should use each metric presented, and discover how to improve the search experience for both customers and spiders. It's ideal for search specialists, webmasters, and search marketing managers.
* Get in-depth coverage of a vital topic that isn't covered in detail elsewhere
* Manipulate and correlate different data sets to provide accountable and actionable analytics
* Learn the difference between macro, micro, value, and action metrics
* Use site audit results to further optimize a page, site section, or the entire site
* Provide metrics to help sell the value of search to executives in your company

By: Brent Chaters
Imprint: O'Reilly Media
Country of Publication: United States
Dimensions: Height: 230mm, Width: 178mm, Spine: 22mm
Weight: 644g
ISBN: 9781449302658
ISBN 10: 1449302653
Pages: 402
Publication Date: 11 November 2011
Audience: Professional and scholarly , General/trade , Undergraduate
Format: Paperback
Publisher's Status: Active

Brent Chaters has over a decade of experience in online marketing and interactive multimedia. He has worked with several Colleges to expand and develop their programs and students. He has worked for HP for more than 10 years through various positions, being exposed to the issues large corporations must deal with in online marketing. Working with the Canadian team he helped establish some of the first SEM and SEO programs in Canada for HP as well as worldwide in the company. He currently works with the worldwide team establishing SEO programs across multiple regions and countries based on solid metrics foundations and evangelizing the need to always be improving these results. He resides in Mississauga, Canada where he enjoys coaching hockey and spending time with his friends and family.