Unleash your digital creativity with an award-winning designer and Adobe Certified Expert and master complex editing tools and features to work smarter and faster for high-end results
Key Features
Create, manage, and deliver captivating visuals for print, screen, and the web using proven industry techniques Manage your digital projects with granular control and confidence Become an expert and eliminate last-minute Google searches to overcome challenges Purchase of the print or Kindle book includes a free PDF eBook
Book DescriptionUnlock the full potential of Photoshop, the go-to app for content creators, by mastering its complex tools and features. This book, drawing from the award-winning author’s 25+ years of design experience, builds on your existing Photoshop knowledge with proven industry techniques, serving as a launchpad to develop professional skills and transformative personal growth. You’ll fine-tune color and tone in your images with non-destructive adjustment layers and conceal content like backdrops with precise masking techniques for fine details like hair. Working through a series of real-world editing projects, crafting realistic brand mockups and traditional marketing collateral, you’ll learn robust methods for building social media assets in Photoshop, from images to animated GIFs and videos. You’ll also be able to bring your typography to life with styles and effects that are simple to edit and store as preset effects. The final section of the book encapsulates all of your learning to create complex montages using advanced masking and compositing techniques. You’ll have fun elevating your designs with surreal art styles and conceptual imagery using retouching, blending, and liquify filters. By the end of this Adobe Photoshop book, you’ll be equipped to create captivating visuals that leave a lasting impression on your audience.
What you will learn
Discover new ways of working with familiar tools, enhancing your existing knowledge of Photoshop Master time-saving retouching techniques, ensuring flexibility for repeated edits without compromising on quality Create precise image cut-outs and seamless montages with advanced masking tools Make Photoshop your go-to application for social media content Automate repetitive tasks with actions and scripts that batch-process hundreds of images in seconds Integrate vector assets, type styles, and brand colors from other CC applications
Who this book is forThis book is for designers, marketers, and online content creators who work with digital imagery regularly. If you use Photoshop to create projects for print, screen, or social, this book will help you take your skills to the next level.
By:
Gary Bradley
Imprint: Packt Publishing Limited
Country of Publication: United Kingdom
Dimensions:
Height: 235mm,
Width: 191mm,
ISBN: 9781838822019
ISBN 10: 1838822011
Pages: 458
Publication Date: 12 January 2024
Audience:
General/trade
,
ELT Advanced
Format: Paperback
Publisher's Status: Active
Table of Contents Making Photoshop Work Harder and Smarter Non-Destructive Healing and Retouching Masking and Cutouts Building Brand Mock-Ups and Prototypes Creating Printed Marketing Collateral From Pixels to Post: Images for Social Media Creating Animated GIFs and Videos Bringing Typography to Life with Effects and Styling Creating Textures, Patterns, and Backdrops Creating and Applying Brushes Blending and Collaging Images Creating Surrealist Artwork
Gary Bradley is an award-winning designer and Adobe Certified Expert based in Sheffield, England. With over 25 years of industry experience delivering projects for clients such as Virgin Atlantic and The London Science Museum, Gary has worked across several disciplines, including illustration, 3D visualisation, print and web design. In 2009, he launched a creativity consultancy to support design teams in nurturing their in-house capabilities and achieving Adobe Specialist status. Gary also teaches journalism design and data visualisation at The University of Sheffield, where he supports a vibrant newsroom.
