Marketing Practices In Educational Tourism: Practitioner-led Approach To Strategy, Branding, And Innovation...

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Zhiqi Tian (World Research Travel Organization (Wrto) Asia-pacific Region, China)

Marketing Practices In Educational Tourism

Name: Marketing Practices In Educational Tourism
Price: 213.86 AUD
Availability: OutOfStock
ISBN: 9789819824656

Practitioner-led Approach To Strategy, Branding, And Innovation

Zhiqi Tian (World Research Travel Organization (Wrto) Asia-pacific Region, China)

$266.95 $213.86

Hardback

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English

World Scientific Publishing Co Pte Ltd
14 April 2026

Educational strategies & policy; Tourism industry; Hospitality industry

Summary
Details

This book offers a comprehensive guide to the fast-growing study tour industry, led by frontline practitioners with rich hands-on experience. Through practical case studies, it examines core topics including market supply and demand analysis, product positioning, brand building, channel strategies, new media marketing, and the use of smart digital platforms. Readers will find clear frameworks and actionable insights for designing study tour programs, building strong brands, and developing effective marketing capabilities.

The book brings together forward-looking international perspectives with China's distinctive practices in study tour development. By combining education and tourism, it highlights how study tours can embrace digital transformation and create deeper value for institutions, educators, and students alike. In today's era of quality-oriented education, such integration is reshaping the way young people learn, explore, and connect with the world.

By: Zhiqi Tian (World Research Travel Organization (Wrto) Asia-pacific Region China)
Imprint: World Scientific Publishing Co Pte Ltd
Country of Publication: Singapore
ISBN: 9789819824656
ISBN 10: 9819824656
Pages: 240
Publication Date: 14 April 2026
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Hardback
Publisher's Status: Active