Marketing of Services

Retailing and Health Care

Vibrant Publishers, Naresh K Malhotra

$208.95 $167.44

Hardback

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English

Vibrant Publishers
31 March 2025

Behavioural economics; Small businesses & self-employed; Distributive industries

Master Service Marketing in Retail & Healthcare!

Marketing of Services: Retailing and Health Care by Naresh Malhotra delves into the unique challenges and strategies involved in marketing intangible services-specifically in retail and healthcare sectors. As part of the Legend in Marketing series, this book presents groundbreaking research on consumer expectations, service quality, branding, and customer satisfaction in service-driven industries.

This volume explores service differentiation, patient-centered healthcare marketing, customer experience in retail, and innovations in service delivery. It also highlights the impact of digital transformation, AI, and data-driven personalization in modern service marketing.

With real-world examples and expert analysis, this book is essential for retail executives, healthcare marketers, business strategists, and researchers aiming to enhance service delivery, improve brand perception, and foster customer loyalty.

Stay ahead in service marketing-get your copy today!

By: Vibrant Publishers, Naresh K Malhotra
Imprint: Vibrant Publishers
Dimensions: Height: 229mm, Width: 152mm, Spine: 18mm
Weight: 553g
ISBN: 9781636514345
ISBN 10: 1636514340
Pages: 288
Publication Date: 31 March 2025
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Dr. Naresh K. Malhotra is Senior Fellow, Georgia Tech CIBER and Regents Professor Emeritus, Scheller College of Business, Georgia Institute of Technology, USA. He is Chairman of the Emerging Markets Conference Board the Lead Program Co-Chair of the annual conferences organized by the Board. He has published more than 140 papers in major refereed journals. In addition, he has also published numerous refereed articles in the proceedings of major conferences. In addition, he has also published numerous refereed articles in the proceedings of major national and international conferences. Several articles have received best paper research awards. Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth. Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.