Marketing Management and Communications in the Public Sector

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Martial Pasquier (Swiss Graduate School of Public Administration, Switzerland) Jean-Patrick Villeneuve

Marketing Management and Communications in the Public Sector

Martial Pasquier (Swiss Graduate School of Public Administration, Switzerland), Jean-Patrick Villeneuve

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English

Routledge
21 August 2017

Politics & government; Economics; Advertising; Public ownership & nationalisation; Civil service & public sector

Series: Routledge Masters in Public Management

This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations.

With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study.

This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers.

The Open Access version of this book, available at http://www.taylorfrancis.com/books/e/9781315622309, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

By: Martial Pasquier (Swiss Graduate School of Public Administration Switzerland), Jean-Patrick Villeneuve
Imprint: Routledge
Country of Publication: United Kingdom
Edition: 2nd edition
Dimensions: Height: 234mm, Width: 156mm,
Weight: 385g
ISBN: 9781138655805
ISBN 10: 1138655805
Series: Routledge Masters in Public Management
Pages: 264
Publication Date: 21 August 2017
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Active

Martial Pasquier is Vice-Rector of the University of Lausanne, Switzerland, and Professor of Public Management at the Swiss Graduate School of Public Administration (IDHEAP). Jean-Patrick Villeneuve is Professor of Public Communication and Vice-Dean of the Faculty of Communication Sciences at the Università della Svizzera Italiana, Switzerland, and Adjunct Professor at Canada's École Nationale d'Administration Publique (ENAP).

Reviews for Marketing Management and Communications in the Public Sector

'A well-crafted book of its own. Take you through the reading journey with the key terms and key points highlighted in every chapters. The 'box' concept adds value to the book as it provides better insight to the reader.' - Shamsul Kamariah Abdullah. PhD. Senior Lecturer (Marketing) Curtin University, Sarawak, Malaysia 'In a world of overabundant and disintermediated information, this book provides public managers with a structured guide for identifying and using relevant information as well as communicating effectively with citizens. A very central issue with concrete answers. ' - Daniel J. Caron, Professor at Ecole nationale d'administration publique, Canada 'Martial Pasquier and Jean-Patrick Villeneuve provide a new, multi-faceted approach to marketing, communication and management issues in the public sector. This second edition is updated with the latest findings in the field The exercises and case studies will be useful not only to new researchers, but also experienced academics and practitioners.'- Robert Fouchet, Director of Publications, International Institute of Administrative Sciences, Belgium