Marketing in a Competitive Economy

Leslie W. Rodger

$246.95 $197.94

Hardback

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English

Routledge
21 November 2025

Sociology; Politics & government; Economic theory & philosophy; Economics of industrial organisation; Political economy

Series: Routledge Library Editions: Economics and Society

Marketing in a Competitive Economy (1965) is a scientific study of marketing in the Western world, taking as a starting point a competitive economy and freedom for consumers. As marketing moved from an exercise in profitably disposing of excess goods, to being primarily concerned with producing goods as a result of market opportunities, so the field became more complicated and in need of a comprehensive analysis and overview.

By: Leslie W. Rodger
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
ISBN: 9781041155157
ISBN 10: 1041155158
Series: Routledge Library Editions: Economics and Society
Pages: 252
Publication Date: 21 November 2025
Audience: General/trade , College/higher education , Professional and scholarly , ELT Advanced , Primary
Format: Hardback
Publisher's Status: Active

Part 1. The Marketing Perspective – A Functional Approach 1. The Development of Marketing Theory 2. The Marketing Perspective Part 2. Managing the Marketing Functions 3. Managing the Marketing Information and Research Function 4. Managing the Product Planning Function 5. Managing the Sales and Distribution Function 6. Managing the Advertising and Promotion Function 7. Co-ordinating and Controlling the Marketing Functions

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Marketing in a Competitive Economy

Leslie W. Rodger

$246.95 $197.94

Hardback

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