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15 December 2017
Business & Economics; Business & management
Marketing is the ideal text for an undergraduate Introductory Marketing course in the Asia-Pacific region. It is the first local text to explain key Introductory Marketing concepts within the context of the challenging conditions faced by organisations as a result of the global financial crisis. A new ground-up work from the best selling author team that first adapted Pride and Ferrell's United States marketing text for the Australasian market, its highly visual presentation is designed to engage students. Numerous real world examples of marketing in Australia, New Zealand and Asian region are provided, featuring a diverse range of organisations, goods and services. Coupled with detailed coverage of the latest marketing theory, research and thinking, this text provides a thorough analysis of contemporary marketing and is an essential guide to best practice. Now with Wiley Desktop Edition! When you purchase a new copy of this text you will automatically receive a Wiley Desktop Edition of the text which allows you to study electronically. * Download the full text to your computer! * Use the search function to locate key concepts! * Create your own colour-coded highlights as you revise! * Make notes for revision and share them with your friends! Check out all the great features yourself in this DEMONSTRATION
By:   Greg Elliott, Sharyn Rundle-Thiele, Sandy Smith, David Waller, Liz Eades
Imprint:   Wiley
Country of Publication:   Australia
Edition:   4th Revised edition
Dimensions:   Height: 278mm,  Width: 217mm,  Spine: 24mm
Weight:   1.532kg
ISBN:   9780730363248
ISBN 10:   0730363244
Pages:   616
Publication Date:   15 December 2017
Audience:   College/higher education ,  Primary
Format:   Paperback
Publisher's Status:   Active

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