Zoë Ayres (PhD) is an analytical scientist by background, with a PhD in electrochemical sensor development. After spending several years as a postdoctoral researcher in academia post-PhD, she now works in industry as a Senior Scientist. Additionally, Zoë is a mental health advocate, spurred on by experiencing mental illness herself during her PhD. Her advocacy work focuses on improving mental health in research settings, primarily focusing on PhD mental health. She raises awareness of the common issues PhD students face through various campaigns and initiatives, and can be found under the handle @zjayres on Twitter.