Managing Public Relations: Business Principles and Tools for Strategic Communication, 2e

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Peter M. Smudde (Illinois State University, USA)

Managing Public Relations

Business Principles and Tools for Strategic Communication, 2e

Peter M. Smudde (Illinois State University, USA)

$441

Hardback

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English

Routledge
02 March 2023

Business strategy; Business communication & presentation; Public relations

"The second edition of Managing Public Relations introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR. The book’s unique approach places the PR function within the broader context of an organization, equipping students with the essential business knowledge, perspective, and skills needed when starting out in their careers. This second edition has been fully updated throughout and includes:

Current examples and testimonials from across the globe, as well as updated ""Executive Viewpoints"" Expanded content on strategic planning, budgeting, and financial statements Detailed commentary on topics relevant to the modern workplace, including remote management Consideration of diversity, inclusion, equity, and access within PR Additional content on the use of analytics and measuring return on investment (ROI) Updated online material, including an Instructor’s Manual that incorporates problem-based questions, example assignments, and activities

A highly practical and comprehensive guide, this textbook should be essential reading for advanced undergraduate and postgraduate students studying public relations management, strategic communications and marketing management."

By: Peter M. Smudde (Illinois State University USA)
Imprint: Routledge
Country of Publication: United Kingdom
Edition: 2nd edition
Dimensions: Height: 246mm, Width: 174mm,
Weight: 740g
ISBN: 9781032076805
ISBN 10: 1032076801
Pages: 340
Publication Date: 02 March 2023
Audience: College/higher education , Primary
Format: Hardback
Publisher's Status: Active

Peter M. Smudde, PhD, APR, is Professor and Associate Director of the School of Communication at Illinois State University, USA.