CIM Coursebook

Managing Marketing

Francis Nicholson, Andrew Sherratt, Richard Meek

$77.99

Paperback

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English

Elsevier Science Ltd
16 June 2009

Management accounting & bookkeeping; Accounting: study & revision guides

Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.’

Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing

‘Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.’

Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates

Butterworth-Heinemann’s official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty.

Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along.

•The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing).

•Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory.

•Past examination papers and examiners’ reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time.

•Extensive online materials support students and tutors at every stage.

Based on an understanding of student and tutor needs gained in extensive research, online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann.

INTERACTIVE, FLEXIBLE, ACCESSIBLE

ANY TIME, ANY PLACE

www.marketingonline.co.uk

By: Francis Nicholson, Richard Meek
Edited by: Andrew Sherratt
Imprint: Elsevier Science Ltd
Country of Publication: United Kingdom
Dimensions: Height: 246mm, Width: 189mm, Spine: 18mm
Weight: 589g
ISBN: 9781856177177
ISBN 10: 1856177173
Pages: 284
Publication Date: 16 June 2009
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

The marketing infrastructure; Managing marketing teams; Operational finances for marketing

Andrew Sherratt, Francis Nicholson, Richard Meek