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Managing Intellectual Property Today

Inspiring high growth and capturing break-out value

Adam Jolly

$57.95   $48.96

Paperback

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English
Novaro Publishing
27 March 2025
Series: Winning with IP
Inspiring high growth and capturing break-out value with IP
The billions in new value that tech is creating will predominantly go to those who best manage their intellectual property. The winners are not predetermined. When IP lets you break into new markets, trade at a premium and build up future value, they could come from anywhere.

Unlike other assets, IP has the capacity to scale exponentially by multiples of two, ten or a hundred. The challenge is to line up the right IP in the right business model and manage it with the right mindset. Only a few get it right.

Based on the experience of break-out ventures in AI, digital, industry and biotech, this book is written for all those involved in spinning off and scaling new ventures: founders, professionals, investors and executives.

Drawing on the knowledge and experience of IP leaders of today and tomorrow, it discusses how strategy is now being formed, what models are being adopted, what funding is being lined up at each stage and how high-value deals are being negotiated.
Edited by:  
Imprint:   Novaro Publishing
Country of Publication:   United Kingdom
Edition:   5th edition
Dimensions:   Height: 229mm,  Width: 152mm,  Spine: 9mm
Weight:   209g
ISBN:   9781068564413
ISBN 10:   1068564415
Series:   Winning with IP
Pages:   150
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

Adam Jolly is a business writer, editor and publisher who specialises in growth, innovation, technology and leadership. He has produced titles for many leading organisations and has written extensively about the challenges facing entrepreneurs, innovators and leaders. Recent titles have been described as 'at the cutting edge of real-time digital innovation' by EasyJet and as 'an ideal manual for ambitious entrepreneurs' by StartUp Britain.

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