Vijay Pereira, PhD (UK) is a Senior Professor and Associate Dean at Kedge Business School, Paris, France and Director of Kedge India. He is also the Distinguished Full Professor at Goa Institute of Management (GIM) and EIC of International Studies of Management and Organizations Journal. Daicy Vaz is a doctoral student at NEOMA Business School, France. Previously she worked as a Research Assistant at Khalifa University in Abu Dhabi, UAE and also served as an Assistant Manager at JSW Steel Ltd, India. Her ongoing research is in developing Strategic and Sustainable Artificial Intelligence for businesses.