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JOHN BURNETT is Professor of Marketing and Chairperson of the Marketing Department at the University of Denver. Author of more than 13 earlier books, including four widely used textbooks, he has published in all of the major academic journals of his field. Burnett concentrates his research on marketing communication strategy, segmentation, and services marketing, and has consulted with numerous companies, such as Johnson & Johnson, Qwest, AT&T, Lucent, and First Data.
?In managing a crisis, both proactively and reactively, having an excellent communicator is essential. By adopting Burnett's continuum type of stategic crisis planning, business would be better equipped to handle any emerency, large or small. By basing his crisis plan on soud business advice, Burnett may help persuade reluctant businesses to include crisis management in the budgetary process. Investing in a good crisis plan and good crisis communication is money well spent.?-Public Relations Quarterly ?This volume offers a proactive, effective system for managing crises, from minor to catastrophic events. It is clearly written with many figures, examples, and short cases to illustrate the concepts....Highly recommended. Professional and practitioner libraries and strong academic business collections; upper-division undergraduates and up.?-Choice ""This volume offers a proactive, effective system for managing crises, from minor to catastrophic events. It is clearly written with many figures, examples, and short cases to illustrate the concepts....Highly recommended. Professional and practitioner libraries and strong academic business collections; upper-division undergraduates and up.""-Choice ""In managing a crisis, both proactively and reactively, having an excellent communicator is essential. By adopting Burnett's continuum type of stategic crisis planning, business would be better equipped to handle any emerency, large or small. By basing his crisis plan on soud business advice, Burnett may help persuade reluctant businesses to include crisis management in the budgetary process. Investing in a good crisis plan and good crisis communication is money well spent.""-Public Relations Quarterly
