Alastair M. Morrison, Ph.D., is the CEO of Belle Tourism International Consulting, Ltd. (BTI) and a distinguished professor emeritus of the School of Hospitality and Tourism Management at Purdue University, West Lafayette, Indiana. He serves as a visiting professor at the University of Greenwich in London and is co-editor in chief of the International Journal of Tourism Cities.
This textbook constitutes the most valuable resource in the area of destination management and marketing. An excellent resource combining theoretical background, business world examples, case studies with the best update research. This book is academically sound, while providing much needed guidance and information for destination planners, managers and marketers. Itsã comprehensive and practical approach makes it an essential resource for scholars and industry practitioners. Marios Sotiriadis, University of South Africa Dr. Morrison has gathered an impressive quantity of valuable information for those seeking to understand the multi-faceted scope and vastly varying activities of destination management and marketing.ã This book, which includes a collection of real world examples, will be very beneficial for both students and practitioners alike. ã Maree Forbes, Temple University, USA