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Marketing and Managing Tourism Destinations

Alastair M. Morrison (Purdue University, USA)

$103

Paperback

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Routledge
06 September 2018
Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets.

This second edition has been updated to include:

* A new chapter on visitor management that includes a section on crisis and disaster management * New material on destination leadership and coordination * New and revised content on digital marketing * New and updated international case examples throughout to show the practical realities and approaches to managing different destinations around the world.

It is illustrated in full colour and packed with features to encourage reflection on main themes, spur critical thinking and show theory in practice. Written by an author with many years of industry practice, university teaching and professional training experience, this book is the essential guide to the subject for tourism, hospitality and events students and industry practitioners alike.
By:   Alastair M. Morrison (Purdue University USA)
Imprint:   Routledge
Country of Publication:   United Kingdom
Edition:   2nd New edition
Dimensions:   Height: 246mm,  Width: 174mm, 
Weight:   1.716kg
ISBN:   9781138897298
ISBN 10:   1138897299
Pages:   690
Publication Date:   06 September 2018
Audience:   College/higher education ,  A / AS level
Format:   Paperback
Publisher's Status:   Active

Alastair M. Morrison, Ph.D., is the CEO of Belle Tourism International Consulting, Ltd. (BTI) and a distinguished professor emeritus of the School of Hospitality and Tourism Management at Purdue University, West Lafayette, Indiana. He serves as a visiting professor at the University of Greenwich in London and is co-editor in chief of the International Journal of Tourism Cities.

Reviews for Marketing and Managing Tourism Destinations

This textbook constitutes the most valuable resource in the area of destination management and marketing. An excellent resource combining theoretical background, business world examples, case studies with the best update research. This book is academically sound, while providing much needed guidance and information for destination planners, managers and marketers. Itsã comprehensive and practical approach makes it an essential resource for scholars and industry practitioners. Marios Sotiriadis, University of South Africa Dr. Morrison has gathered an impressive quantity of valuable information for those seeking to understand the multi-faceted scope and vastly varying activities of destination management and marketing.ã This book, which includes a collection of real world examples, will be very beneficial for both students and practitioners alike. ã Maree Forbes, Temple University, USA


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