Geoffrey Bird is an Associate Professor and Graduate Program Chair in the School of Tourism and Hospitality Management at Royal Roads University, Victoria, Canada, since 2008. Geoffrey has over 25 years in tourism. His experience includes government policy and planning, and leading community tourism projects in Malaysia and Vietnam. He has been a visiting professor for Munich University of Applied Sciences and visiting researcher at Monash University. He completed his PhD in 2011 at the University of Brighton where he explored the relationship between tourism, remembrance and landscapes of war in Normandy. Geoff also served as an officer in the Royal Canadian Naval Reserve and as a heritage interpreter at the Canadian National Memorial at Vimy Ridge, France. Sean Claxton has worked as a battlefield tour guide in Normandy since March 2004. Growing up in Norfolk, England, a lifelong interest in history led to 11 years working at the Cabinet War Rooms, the underground headquarters of Winston Churchill, that is under the care of the Imperial War Museum. Many visits to Normandy as a tourist were followed by a move there, initially working for two of the most successful and renowned tour operators in the region. Since the spring of 2014 he has worked as an independent guide. In addition to guiding, he has been involved in numerous commemorative projects, assisted several authors with research and is a frequent visitor to other European battlefields. Keir Reeves holds a chair in Australian History at Federation University Australia and is the director of the Collaborative Research Centre Australian Centre (CRCAH). He has held academic roles at Monash University as a senior research fellow and director of the Australian and International Tourism Research Unit and prior to that at the University of Melbourne in the Department of History as a lecturer in public history and heritage and also as an Australian Research Council Postdoctoral Fellow. Keir's current research concentrates on cultural heritage, regional development and Australian history. He has been involved in a major Australian Research Council project that interrogates Australian war and memory.