ASIA FRIEDMAN is an associate professor of sociology at the University of Delaware. Her first book, Blind to Sameness: Sexpectations and the Social Construction of Male and Female Bodies (University of Chicago, 2013), won the 2016 Distinguished Book Award from the Sex and Gender section of the American Sociological Association.
Mammography Wars is an insightful intervention into deeply entrenched conflict surrounding mammography screening standards in the United States. Friedman deftly blends together empirical analysis of the narratives driving disagreements among professionals and patients alike with a clear and accessible take on the power of the sociology of attention, breaking through seemingly intractable ideological battles to resolve conflict. --Piper Sledge author of Bodies Unbound: Gender-Specific Cancer and Biolegitimacy Friedman is a thorough researcher with a clear, engaging style. Her focus on patterns of attention as the organizing analytical framework is fresh and unusual: a fascinating read. --Kelly Joyce professor of sociology, Drexel University