Making Numbers Count

The art and science of communicating numbers

Chip Heath, Karla Starr

$35

Paperback

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English

Bantam
01 February 2022

Data analysis: general; History of ideas; Social issues & processes; Social research & statistics; Mathematics & Sciences

From bestselling author Chip Heath, a lively, practical, first-of-its-kind guide to understanding cold, clinical data and harnessing it to tell a persuasive story.

How many hours' worth of songs are on your Spotify Wrapped this year?

How much is your commute time really worth?

How do you work out how likely you are to get Covid based on the official statistics? How do your viewing hours track against the most popular shows on Netflix?

Whether you're interested in global problems like climate change, and

understanding that the Australian wildfires destroyed an area twice

the

size of

Portugal, or just grasping how few people have washed

their

hands

between visiting the bathroom and touching your hands,

this book

will

help math-lovers and math-haters alike translate the

numbers that

animate our world.

Until recently, most

languages had no words for numbers greater than five. While the numbers in our world have

become increasingly complex, our brains are stuck in the past. Yet the

ability to communicate and understand numbers has never mattered more.

So how can we effectively translate numbers and stats so that the

data comes alive?

Drawing on years of research into making ideas

stick, Chip Heath and Karla Starr outline six critical principles that

will give anyone the tools to communicate numbers with more transparency

and meaning. Using concepts such as simplicity, concreteness and

familiarity, the authors reveal what's compelling about a number and

show how to transform it into its most engaging form.

By: Chip Heath, Karla Starr
Imprint: Bantam
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 153mm, Spine: 14mm
Weight: 239g
ISBN: 9781787634220
ISBN 10: 1787634221
Pages: 240
Publication Date: 01 February 2022
Audience: General/trade , College/higher education , Professional and scholarly , ELT Advanced , Primary
Format: Paperback
Publisher's Status: Active

Chip Heath (Author) Chip Heath is a professor at Stanford Graduate School of Business. Chip and his brother, Dan, have written four New York Times bestselling books- Made to Stick, Switch, Decisive and The Power of Moments. He has helped over 530 start-ups refine and articulate their strategy and mission. Chip lives in California. Karla Starr (Author) Karla Starr has written for O The Oprah Magazine, The Atlantic, Slate, Popular Science, the Guardian and the LA Times. She has appeared on CBS Sunday Morning. She is the author of Can You Learn to Be Lucky? and lives in Portland, Oregon.

Reviews for Making Numbers Count: The art and science of communicating numbers

Concise, breezy and pragmatic. * Wall Street Journal * A unique popular math book... [that] delivers a painless, ingenious education in how to communicate statistics and numbers to people who find them confusing... Packed with tables, anecdotes, and amusing facts, the narrative makes math accessible.... Astute advice for businesspeople and educators. * Kirkus Review *